中国高尔夫球具营销策略分析——基于全国高尔夫球具市场的调查

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1984年高尔夫运动进入中国,中国高尔夫运动的成长经历了20年的时间,在这短短的20年当中,中国的高尔夫蓬勃发展。虽然中国的高尔夫球具市场现有容量并不大,到现在也只有4个亿左右,但市场潜量巨大,发展十分迅速,销售额以30%~35%的增长率高速增长。各大高尔夫球具国际品牌云集中 In 1984, golf entered China and the golf in China has experienced 20 years of growth. In just 20 years, China’s golf has flourished. Although there is not much capacity available in the golf market in China, up to now it has only about 4 billion. However, the market has great potential and has developed rapidly. Its sales have been growing at a rapid rate of 30% to 35%. Major golf clubs with international brands gathered
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