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“消费者之所以决定选择某种产品,是因为他认为该产品比其它竞争品牌能给他带来更大的效用或价值。这种”价值“更多地取决于消费者对该产品的心理状态。”
“The reason why consumers choose to choose a product because he believes that the product than other competing brands give him more utility or value.” Such “value ” depends more on the consumer The psychological state of the product. "