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旅游景区导游词的不断创新能够满足旅游者个性需求的发展,提高旅游景区品质和导游工作的质量,能够适应旅游产品形态的多样变化。我国旅游景区导游词存在着语言艰涩且单调、文意空洞等问题,这些问题是由导游人员自身、行业性质、旅行社、社会等多方面的原因引起的。根据以上分析从导游员、旅行社、国家旅游机关和旅游组织三方面提出旅游景区导游词创新的途径。
The continuous innovation of tourist guide word can meet the individual needs of tourists, improve the quality of tourist attractions and the quality of tour guides, and can adapt to the diverse changes of tourist products. The tourist guide words in our country have many problems, such as the arduous and monotonous language and the empty meaning of the text. These problems are caused by many factors such as the tourist guide itself, nature of the trade, travel agency and society. According to the above analysis, it proposes the ways to innovate tourist guide word in tourism area from three aspects: tour guide, travel agency, national tourism agency and tourism organization.