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2009年墨尔本公园,从喧嚣的比赛中脱身而出,回头望天,“HISENSE ARENA”(海信球场)的大logo在耀眼的阳光下闪闪发亮。缓过神,迎面头号种子扬科维奇穿着翠绿色的安踏球裙满面春风一步三笑而过,兴许她刚刚赢下一场激烈的比赛?来不及细想,鸿星尔克巨资赞助上海大师系列赛,李宁签约女双大满贯得主晏紫、台北希望之星杨宗桦的消息在这几个月纷至沓来。终于,在郑洁、李娜、彭帅崛起之后,网球的大视野里,我们有了以中国品牌命名网球场的大制作,有了代言中国品牌的国际一线球星,有了中国品牌亿元牵手网球赛事的大手笔。本期专题策划,请跟随本刊记者一同揭秘安踏签约扬科维奇的台前幕后、探寻鸿星尔克,携手上海大师赛的前因后果、走访无锡奥联体育用品有限公司网球生产一线,以最真实的声音,见证中国品牌以势不可当之姿蔓延网球大赛场的故事。
Melbourne Park in 2009, pulled out from the hustle and bustle of the game, looking back, “HISENSE ARENA ” (Hisense Stadium) logo shiny in the bright sun. Slowly God, the top seed Jankovic wearing emerald green Anta ball face spring full of laughter, perhaps she has just won a fierce competition? Too little time to think carefully, Hongxingke Ke heavily sponsored the Shanghai Masters Series, Li Ning Signing doubles Grand Slam winner Yan Zi, Taipei’s hope star Yang Zonghua’s news in the months after another. Finally, after Zheng Jie, Li Na and Peng Shuai rose, we had a big production of tennis courts named after the Chinese brand. With the international star endorsing the Chinese brand, with the Chinese brand billion yuan in hand tennis competition Generous This issue planning, please follow our correspondent with the Secret Anta signing Jankovic’s behind the scenes, to explore Erke, hand in hand with the Shanghai Masters in the cause and effect, visit Wuxi Austria Sporting Goods Co., Ltd. tennis production line, with the most real voice , Witness the story of Chinese brands to spread the tennis venue irresistible posture.