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2017年中央一号文件首次将农村电商单条陈列,明确提出要“推动农村电子商务发展,推进‘互联网+’现代农业行动”[1],为农村电子商务发展指明了方向。目前,虽然广大城市地区电子商务迅猛,但因信息化基础薄弱、货物流通不畅等因素制约,广大农村地区尤其是边远落后地区,电子商务发展水平还比较低,一定程度制约了农村发展、农业增收和农民致富。
In 2017, for the first time, document No.1 of the Central Government shows the rural electricity suppliers in a single form and clearly states that they should “promote the development of rural e-commerce and promote the Internet + modern agricultural operations” [1], pointing out the direction for the development of rural e-commerce. At present, although e-commerce in many urban areas is swift and violent, due to factors such as weak information infrastructure and poor circulation of goods, the vast rural areas, especially in the remote and backward areas, have relatively low levels of e-commerce development and have restricted the development of rural areas and agriculture Increase income and farmers get rich.