网络战略是以互联网为媒体以新的方式、方法和理念实施的活动能更有效地促进个人和组织交易活动的实现。近年来。随着互联网络的迅猛发展世界各大公司纷纷上网实行网上行销。全球正掀起了应用互联网热。然而在互联网带来的革命性进程中一些中小企业思想仍存在误区认为只有跨国 Internet strategy is to use the Internet as a media activities in new ways, methods and concepts to more effectively promote the realization of individual and organizational trading activities. In recent years. With the rapid development of the Internet, every major company in the world has launched Internet marketing. The world is setting off the use of Internet hot. However, in the revolutionary process brought by the Internet, some misunderstandings still exist in the thinking of small and medium-sized enterprises that only transnational