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以中央级报纸为研究对象,运用内容分析法和媒介框架理论考察自2000年以来关于“客家”议题的报道。基于客家议题的报道数量、报道形式、热点内容以及客家意象要素等面向的实证分析,归纳出“旅游招徕”“经济发展”和“文化实践”三大叙事框架,进而从“制造共识”的角度对三大框架的产生进行阐释,以期对客家族群意象的大众传播实践有所启示。
Taking the newspapers at the central level as the research object, this paper examines the reports on the issue of “Hakka ” since 2000 by using content analysis and media framework theory. Based on the empirical analysis of the number of reports, the forms of reports, the hot content and the image elements of Hakka, this paper summarizes the three narrative frameworks of “tourist attraction”, “economic development” and “cultural practice” “Making consensus ” point of view to explain the emergence of the three major frameworks, with a view to enlighten Hakka ethnic group image of mass media.