论文部分内容阅读
由吉林电视台2002年创办的社教类栏日《回家》,播出后引起受众普遍关注,其影响越来越大。倘若把电视台比做餐馆,在当今受众口味日益挑剔的情况下,吉林电视台能端给大家这样一道可以品咂出些味道的佳肴,实在不易。 《回家》栏目创办的成功,首先在于定位的准确。定位准了栏目就成功了一半。很佩服《回家》策划创编人员悉心揣摩受众心理、熟悉生活、深
The social education category “Back Home” started by Jilin TV Station in 2002 has aroused widespread public concern after its release and its influence has been growing. If television stations than restaurants, in today’s audience increasingly picky taste of the case, Jilin can give you such a terminal can taste some delicious food, it is not easy. The success of the “home” section, first of all, lies in the precise positioning. Positioning the column on the success of half. Very admired “home” planning staff carefully try to figure out the audience psychology, familiar with life, deep