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在全球动力运动文化市场首屈一指的美国北极星工业公司(以下简称“北极星”)借2010北京车展强势登陆中国,给日趋成熟且同质竞争激烈的国内车市带来了充满差异化的全新活力。日前,借胜利摩托车(归属于北极星)中国首店开业之机,本刊记者专访了北极星亚太区总经理周云飞,他坚信:“公司在中国推广动力运动文化方面迈出了坚实的第一步。”本刊记者:首先请周总介绍一下北极星。周云飞:北极星(PolarisIndustriesInc.)于1954年在美国明尼苏达州成立,是雪地摩托车的创始者,经过将近60年的发展,现在专注于设计制造和推广创新高质量,高性能运动车辆,来满足客户野外作业和休闲娱乐的需求,产品包括全地形越野车(ATV/SSV—ATV即AllTerrainVehicle,特指摩托车把式全地形车;
Polaris Industries Inc. (“Polaris”), the premier company in the global dynamic sports culture market, has landed in China with strong support from the 2010 Beijing Auto Show, bringing new and differentiating vitality to the increasingly mature and homogeneous domestic auto market. Recently, with the victory of the motorcycle (attributed to Polaris) China’s first store opened, the reporter interviewed Polaris Asia Pacific General Manager Zhou Yunfei, he firmly believed: “The company in China to promote dynamic sports culture has taken a solid first Step. ”Correspondents: First, please tell us about Polaris week. Zhou Yunfei: Polaris Industries Inc., founded in 1954 in Minnesota, USA, is the founder of snowmobiles. After nearly 60 years of development, Polaris Industries is now focusing on designing, manufacturing and promoting innovative high-quality, high-performance sports vehicles to meet Customer demand for fieldwork and recreation, including ATV / SSV-ATV AllTerrainVehicle, specifically motorcycle-mounted ATVs;