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最近获赠一宝,此宝系奉友湘刚出版的著作,书名叫《远离危机——党政部门和企业的媒体公关秘诀》,甚幸!初读目录,即被深深吸引:第一篇:善知媒体。阐述了媒体的垄断性、政治性、双重性和高危性。第二篇:善解媒体。剖析媒体对党政机关和企业来说,具备“成也萧何、败也萧何”的特点。第三篇:善待媒体。讲述如何正确对待媒体,把媒体当成诤友和镜子。第四篇:善交媒体……媒体,顾名思义,是指传播信息的媒介。
Recently received a treasure, the Department of Feng Xiangou just published a book called “Away from the crisis - the public relations department secretarial departments and enterprises secretly,” Fortunate! First Reading directory, is deeply attracted: the first Piece: Good news media. Describes the media monopoly, political, dual and high-risk. Second: to understand the media. Analysis of the media on the party and government agencies and enterprises, with “Cheng also Xiao Xiao, Xiao-Ho defeated” features. Third: treat the media. Describe how to treat the media properly, using the media as a friend and a mirror. Part IV: Goodwill Media ...... Media, as its name implies, refers to the medium through which information is disseminated.