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改革开放以来,我国在国际贸易中的地位不断提高,这使得我国与国际上的交往日益扩大。特别是进入21世纪以来,我国在国际上的商务活动更加频繁,而且国内市场逐渐向国际化市场过渡,这在无形之中给我国的服务业提出了新的要求。同时,这也给我国的服务企业提供了机遇;因此,服务企业要想在复杂的市场竞争中占据有利地位,就必须做好市场营销,如此才能获得较大的经济效益。
Since the reform and opening up, China’s status in international trade has been constantly improving, which has led to an ever-expanding international contact. Especially since the beginning of the 21st century, the business activities of our country in the world have been more frequent, and the domestic market has gradually shifted to the international market. This in turn has given new demands to the service industry in our country. At the same time, it also provides opportunities for our service enterprises. Therefore, if service enterprises want to occupy a favorable position in the complicated market competition, they must do a good job of marketing so that they can obtain greater economic benefits.