随着社会主义市场经济改革的深入,旅游节庆市场化运作被逐步提出并受到各地政府的重视。并且通过对旅游节庆的资料分析我们将发现节庆能给旅游业带来诸多方面的影响,首先是在提高城市的知名度上面;其二传播了地方的少数民族的地方特色文化,不断完善城市的基础设施,以及不断拓展节庆旅游的外延空间,让其成为一种趋势不断蔓延开来。一、节庆活动作为一种新兴的旅游活动正在兴起 With the deepening of the reform of the socialist market economy, the market-oriented operation of tourism festivals has been gradually put forward and has been taken seriously by local governments. And through the analysis of tourist festivals, we will find that the festivals can bring a lot of impact to the tourism industry, first of all, to enhance the city’s popularity; second, disseminate the local culture of local ethnic minorities and constantly improve the city’s foundation Facilities, as well as the continuous expansion of festival tourism extension space, make it a trend that continues to spread. First, festivals as a new tourist activity is rising