欧盟玩具新政对早已负重前行的我国玩具行业来说无疑是雪上加霜,同时也波及提供上游原材料的石化行业。6月底,东莞知名玩具企业“素艺”突然倒闭。倒闭的原因是供应商催款,资金链断裂。在国内经济增长趋缓,融资困难的大背景下,玩具行业生存环境非常艰难。不幸的是,国外形势也不容乐观,美国和欧盟等针对我国玩具企业的贸易壁垒也呈现出越筑越高的态势。 The New Deal of the EU toy industry is undoubtedly aggravating for the toy industry in China, which has long been heavily loaded with weight, but also affected the petrochemical industry which supplies upstream raw materials. By the end of June, Dongguan well-known toy company “Art ” suddenly closed down. The reason for the bankruptcy is the dunning of suppliers and the disruption of the funding chain. Under the backdrop of slowing domestic economic growth and financing difficulties, the toy industry has a very difficult environment to survive. Unfortunately, the foreign situation is not optimistic. The trade barriers against the toy enterprises in the United States and the EU have also shown a rising trend.