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【Abstract】This paper attempts to identify the types of Chinese Internet memes and explore the mechanisms working in the formation of them. The findings suggest that memes can be classified into three types， namely “meme in similarity”， “meme in contrast” and “meme in complement”. In addition， the mechanisms working in the formation of those types of memes can be briefly summarized as the discourse viewpoint space formed by the a similarity， contrast or complement generated from the interaction of lower-level viewpoint spaces.
【Key words】Chinese Internet Memes； Viewpoint Network
【作者簡介】戴健（1994- ），女，汉族，河北承德人，东北师范大学外国语学院硕士研究生，研究方向：英语语言文学（语言学）。
I. Introduction
Internet memes， often simply termed “memes” by internet users， are ideas and trends transmitted through electronic communication in multiple forms （signs， pictures， videos） and characterized by common recognition and massive reproduction. Though memes have been studied abroad from a great variety of perspectives and has drawn great attention from cognitive linguistics in recent years， those studies all focus on English Internet memes. On the contrary， most studies of memes at home focus on the importance of the cultural and aesthetic value. Till now， few study of memes at home is from the perspective of linguistic， let alone a perspective of cognitive linguistic. Therefore， this thesis will make a study of memes on cognitive senses， to be more specific， from the perspective of viewpoint network， and try to answer the following two questions： （1）What are the types of memes？ （2）What are the mechanisms working in the formation of memes？
II. Literature Review
In 1976， Richard Dawkins in the first edition of his book The Selfish Gene coined the term meme， in analogy to the biological notion of a gene， to refer to any unit of cultural transmission （Dawkins 1976）. However， Shifman（2013） pointed out that until today， the meaning of the term is highly contested and thus ambiguous. Thus， he defines memes as “units of popular culture that are circulated， imitated， and transformed by individual Internet users， creating a shared cultural experience in the process” （Shifman， 2013： 367）. In recent years， Dancygier
【Key words】Chinese Internet Memes； Viewpoint Network
【作者簡介】戴健（1994- ），女，汉族，河北承德人，东北师范大学外国语学院硕士研究生，研究方向：英语语言文学（语言学）。
I. Introduction
Internet memes， often simply termed “memes” by internet users， are ideas and trends transmitted through electronic communication in multiple forms （signs， pictures， videos） and characterized by common recognition and massive reproduction. Though memes have been studied abroad from a great variety of perspectives and has drawn great attention from cognitive linguistics in recent years， those studies all focus on English Internet memes. On the contrary， most studies of memes at home focus on the importance of the cultural and aesthetic value. Till now， few study of memes at home is from the perspective of linguistic， let alone a perspective of cognitive linguistic. Therefore， this thesis will make a study of memes on cognitive senses， to be more specific， from the perspective of viewpoint network， and try to answer the following two questions： （1）What are the types of memes？ （2）What are the mechanisms working in the formation of memes？
II. Literature Review
In 1976， Richard Dawkins in the first edition of his book The Selfish Gene coined the term meme， in analogy to the biological notion of a gene， to refer to any unit of cultural transmission （Dawkins 1976）. However， Shifman（2013） pointed out that until today， the meaning of the term is highly contested and thus ambiguous. Thus， he defines memes as “units of popular culture that are circulated， imitated， and transformed by individual Internet users， creating a shared cultural experience in the process” （Shifman， 2013： 367）. In recent years， Dancygier