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随着互联网时代的到来与电子商务的推广,网络营销逐渐成为现代市场营销的主流模式,其中当代大学生在网络消费群体中占据了较大的比重。文章以应用型大学为例,采取随机调查中的抽样调查的方式对大学生网络消费的行为与心理进行调查,通过对汇总得出的结果的深入剖析与总结,并且基于7P营销组合策略,探讨出针对大学生消费者群的网络营销策略。
With the advent of the Internet era and the promotion of e-commerce, online marketing has gradually become the mainstream mode of modern marketing, in which contemporary college students occupy a large proportion of the online consumer groups. This article takes an applied university as an example, investigates the behavior and psychology of college students’ online consumption by means of random sampling, and analyzes and summarizes the results of the summarization. Based on the 7P marketing combination strategy, Internet Marketing Strategy for College Students.