随着网络信息的全球化,出版业面临的压力越来越大,选题工作成为出版社在市场中的生存重要因素。出版社需要掌握信息市场的变化,重视地方性选题、读者意识、品牌意识和选题的保密制度,才能提高出版社的选题的战略适应能力,在市场经济中良好发展。 With the globalization of network information, the publishing industry is facing more and more pressure, and the topic selection has become an important factor in the survival of the publishing house in the market. In order to improve the strategic adaptability of the selected topics of publishers, publishers need to grasp the changes in the information market and attach importance to the confidential system of local topics, readers' awareness, brand awareness and topics so as to develop well in the market economy.