现在各行业产品都已经生产过剩,渠道的地位越来越突出,甚至不少企业已提出,今天的市场竞争已经到了品牌制胜、渠道为王的时代。营销渠道对品牌资产的积累和最终的销售成功起着决定性的影响。因此,分析研究渠道与品牌的辩证关系,对实现渠道与品牌的相互促进、和谐发展是非常必要的。 Now all industries have overproduced products, the channel’s status is more and more prominent, and even many companies have proposed that today’s market competition has come to the brand win, the channel is king era. Marketing channels play a decisive role in the accumulation of brand equity and in the eventual success of sales. Therefore, it is very necessary to analyze and study the dialectical relationship between the channel and brand in order to realize the mutual promotion and harmonious development of channel and brand.