社会加油站,行业内定义为非国有石油销售企业经营的加油站,其经营范围多处于国道及省道等城镇地区,是当地国有石油销售企业的主要竞争对手。由于投资不高、人员专业素养相对较低、进货渠道复杂、内部无序竞争等弊端导致规模化企业较少,多为家庭式的作坊,品牌知名度相对较差,虽然在地区加油站总体数量上占较大比重,但实际销售量却占额较小。 Social service stations are defined as gas stations operated by non-state-owned oil sales companies. Their business scope is mainly located in urban areas such as national highways and provincial highways. They are the major competitors of local state-owned oil sales enterprises. Due to the low investment, the relatively low professional level of personnel, the complicated purchasing channels and the disorderly internal competition, the large-scale enterprises are few and the majority are family-owned workshops. The brand awareness is relatively poor. Although the overall number of gas stations in the region Accounting for a larger proportion, but the actual sales but accounted for a smaller amount.