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日前,CSM媒介研究在北京、上海、广州等15个重点城市正式提供时移收视率调查服务,通过测量电视点播与回看行为,量化反映时移收视给电视带来的增量价值。据了解,时移收视率产品历时两年研发实践,在传统直播收视率调查的基础上,有效拓展了原有体系,为电视端“全收视”价值评估提供了标准化工具,有望纳入行业性应用。
Recently, CSM Media Research officially provided time-shift TV ratings service in 15 major cities such as Beijing, Shanghai and Guangzhou to quantify the incremental value brought by time-shifted TV viewing to TVs by measuring on-demand and watch-back behavior. It is understood that the time-lapse ratings product lasted two years of research and development practices, based on the traditional live broadcast ratings survey, the effective expansion of the original system for the TV end of the TV ratings evaluation provides a standardized tool is expected to be included in the industry Sexual application.