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作为高等教育募集社会资源的重要渠道的高校基金会对促进高等教育事业发展具有重大意义,本文对高校基金会基本概念和筹款营销的特点进行阐述,并重点围绕高校基金会开展筹款营销的必要性进行论述。
As an important channel for higher education to raise social resources, college foundations are of great significance to promote the development of higher education. This article elaborates on the basic concepts of college foundations and the characteristics of fundraising marketing, and focuses on fundraising marketing of university foundations. Necessity is discussed.