意大利D’VINO公司是个家族企业,从20世纪50年代起向意大利的采石厂供应大型碎石设备,后来开发的自装料式混凝土搅拌车在欧洲、美国、南美洲、非洲和中东地区很受欢迎,通过直销和26个代理商分销到80个国家。作为家族事业的第三代接班人,达维诺先生一心要扩大企业的国际市场。他曾经去过很多国家,但中国对于他而言即熟悉又陌生。“投资中国”是很多国际企业高层几乎每天都在思考的问题,中国市场目前需要什么,如何进行投入,还有哪些风险需要慎重考虑,诸多问题困扰着“达维诺”们。得知bauma China 2006即将举行,D’VINO公司迫不及待的申请了展位,随意大利展团一同进军上海,期望看到充满潜力的市场并寻找到优秀的生产合作伙伴和长期的代理商。和达维诺先生一起到达展场的还有1台小型搅拌车设备,在为期4天的展会上,共同接待了诸多观众的好奇、咨询以及大大小小的提问。 D’VINO, a family-owned business in Italy, supplied large gravel machines to the Italian quarry since the 1950s. Self-loading concrete mixers were developed in Europe, the United States, South America, Africa and the Middle East Popular, distributed to 80 countries through direct sales and 26 agents. As the third generation successor of the family business, Mr. Davino is bent on expanding the international market of the enterprise. He has been to many countries, but China is familiar and unfamiliar to him. “Investing in China” is a question that many executives at international companies think almost daily. What the Chinese market needs at present and how to invest it. What risks need to be carefully considered? Many problems plague the “Davino” people. Knowing that bauma China 2006 is coming soon, D’VINO could not wait to apply for a booth and marched into Shanghai with the Italian pavilions looking forward to seeing the potential market and looking for excellent production partners and long-term agents. Arriving at the fair with Mr. Davino, there was also a mini-mixer for the show. During the four-day show, guests were invited to come together for curiosity, advice and questions of all sizes.