对奥林匹克运动的传播提升了大众传媒的文化品位早在 19世纪 ,现代奥林匹克之父顾拜旦就期望奥运会成为全球最盛大的节日。如今 ,他的这一愿望已经实现 ,奥运会已成为全世界最重要、最有影响的活动之一 ,奥林匹克运动已经成为全球性文化。在这方面 ,大众传媒对奥林匹克运动起到 Dissemination of the Olympic Movement Enhancing the Cultural Quality of the Mass Media As early as the 19th century, Father Pierre de Coubertin of the modern Olympic Games hoped that the Olympic Games will become the biggest festival in the world. Now that his wish has been fulfilled, the Olympic Games have become one of the most important and influential events in the world. The Olympic Movement has become a global culture. In this regard, the mass media played for the Olympic Movement