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随着生活质量的提高,人们购买商品不仅仅是购买一种使用价值,而是一种品牌、一种文化、一种心理满足。因此以消费需求为主导的包装结构设计只有适应消费者的这种趋势,才能体现出自身的艺术价值。在现代包装设计中传承传统结构,如若将传统与现代结合起来,必将能脱颖而出,提高品牌价值的同时又能在消费者心中留下深刻印象。包装结构囊括了材料结构、容器结构、纸盒结构、工艺结构等等……要使包装专业的同学通过短短几周的学习,对包装结构有一定了解,需要老师在教学方法上如何激发学生创意,提升学生的学习兴趣,下面就课程本身阐释笔者作为一名艺术类高职院校的教师是如何上这门课的。
With the improvement of the quality of life, people buy goods not only to buy a use value, but a brand, a culture, a psychological satisfaction. Therefore, the consumer demand-led packaging structure design only to adapt to this trend of consumers in order to reflect their own artistic value. In the modern packaging design heritage of the traditional structure, if the combination of tradition and modernity, will certainly be able to come to the fore, improve brand value, while impressed consumers. Packaging structure includes the material structure, container structure, carton structure, process structure, etc. ... ... to make packaging professional students through a few weeks of learning, there is a certain understanding of the packaging structure, the teacher needs teaching how to stimulate students Creativity, enhance students’ interest in learning, the following on the course itself to explain the author as an art college teachers how to take this course.