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文章阐述了传统品牌企业开展网络营销的优势及其限制因素,研究分析了传统品牌企业开展网络营销策略:搭建独立的网络营销体系;充分利用社会化网络营销手段;有效协调线上和线下营销渠道;建立以顾客为资本的网络营销策略;建立产品形式与服务营销策略;加强顾客关系管理。
This article elaborates the advantages and limitations of traditional brand enterprises in network marketing. It analyzes and analyzes the strategies of traditional brand enterprises in network marketing: establishing an independent network marketing system; making full use of social network marketing tools; effectively coordinating online and offline marketing Channel; establish customer-oriented network marketing strategy; establish product form and service marketing strategy; strengthen customer relationship management.