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现在中国的旅游经济的市场竞争变得越来越激烈,中国的旅游业要想走向现代化,实现与世界接轨的目标,就必须要对旅游文化进行大力发展,从而能够建设一条文化型旅游发展的道路。从本质上来说,旅游属于一种文化活动,在旅游业当中文化属于一个新的经济增长点,因此中国旅游产业要想将具有自身特色的旅游文化建设出来,就必须要明确的界定旅游经济文化以及旅游文化经济的内涵、特征以及外延,有效地促进与之相关的各要素的发展才能够有效的推动现代旅游经济的发展。
Nowadays the market economy of China’s tourism economy has become more and more fierce. If China’s tourism industry wants to achieve modernization and achieve the goal of keeping pace with the world, it must make great efforts to develop tourism culture so as to build a culture-based tourism development the way. In essence, tourism belongs to a kind of cultural activity, and culture belongs to a new point of economic growth in tourism. Therefore, if China’s tourism industry wants to build its tourism culture with unique characteristics, it must define the economic culture of tourism As well as the connotation, characteristics and extension of tourism culture and economy, and effectively promote the development of the related factors can effectively promote the development of modern tourism economy.