当今社会中,名人作为人们再熟悉不过的群体之一,他们拥有较高的知名度和较大的社会影响力,他们的一举一动都备受大众的瞩目。本文通过列举现代名人带动旅游业发展的事例,阐述了现代名人效应在旅游形象提升中的作用,进一步分析了现代名人效应提升旅游形象的现象,对利用现代名人效应提升旅游形象提出相应的建议。 In today’s society, celebrities as one of the more familiar groups of people, they have a high reputation and greater social influence, their every move has been the public attention. This article illustrates the role of modern celebrities in the promotion of tourism image by enumerating the examples of modern celebrities in promoting the development of tourism, further analyzes the phenomenon of modern celebrities in enhancing tourism image, and puts forward corresponding suggestions on using modern celebrity effect to enhance tourism image.