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文章试图剖析出中法成功饮料品牌创建的异同之处:它们在品牌构建之初都找到了各自的理性支撑点,但在得到了市场初步认可后,却走上了截然相反的两条品牌发展路线。
The article attempts to analyze the similarities and differences between Chinese and French successful beverage brands: they all found their rational support points at the beginning of brand building, but after getting the initial approval of the market, they embarked on two diametrically opposite brand development route.