社会企业的兴起为B型企业的出现孕育了土壤。在企业社会责任常常被人诟病——已沦落为企业营销手段的今天,B型企业的出现又让人们看到商业力量的另一种可能。对于大部分企业而言,为股东创造价值永远是第一位的,然而在这样的公司组织设置架构中,企业社会部门、市场部门在KPI(关键绩效指标)的驱动下,企业对社会产生积极改变的优先级总显得没那么重要。 The rise of social enterprises gave birth to B-type enterprises. In the corporate social responsibility is often criticized - has been reduced to a marketing tool for enterprises today, the emergence of B-type enterprises and let people see the commercial power of another possibility. For most enterprises, to create value for the shareholders is always the first one, but in such a corporate organizational structure, the corporate social sector, the marketing department in the KPI (Key Performance Indicators) driven by the business community to generate positive Change the priority is always less important.