本文首先介绍了《电子商务概论》的教学目标,接着介绍了传统课堂讲授法、引导发现研讨法、参与互动自主法、案例理论建构法、观摩操作研发法在《电子商务概论》中的具体应用,最后根据每章节的内容特点对各种教学方法进行了归纳总结。 This article first introduced the teaching objectives of the “Introduction to E-Commerce”, followed by the introduction of the traditional classroom lecture method, guide discovery research method, participation in interactive autonomous method, case theory construction method, observation and operation of research and development method in the “e-commerce overview” in the specific application Finally, according to the characteristics of each chapter, various teaching methods are summarized.