改革开放以来,随着我国经济的持续快速发展,居民收入水平有了很大的提高,消费者的购买能力加强。与改革开放前相比,消费者在消费过程中有了更多的选择空间,消费行为发生了很大的变化。本文分析了变化的趋势以及产生这种趋势的原因所在。 Since the reform and opening up, with the sustained and rapid economic development in our country, the income level of residents has greatly increased, and the purchasing power of consumers has been strengthened. Compared with the pre-reform and opening up, consumers have more choices in the process of consumption, consumer behavior has undergone great changes. This article examines the changing trends and why this trend is occurring.