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微波炉,对于国人来说已不再陌生,它以超乎寻常的速度走进了寻常百姓家。我国微波炉生产虽然起步较晚,但经过短短几年的市场竞争,产量便超过了日本,夺得了一个“世界冠军”。其中,有一个令国人骄傲的品牌,那便是功不可没的“格兰仕”。 笔者案头置放着一张充满忧患的数字统计表:三资企业已占去了中国轿车市场60％的份额;移动通信产品95％是洋人的世界;传真机、摄像机洋货的市场占有率分别高达98％、99％……家电业在外资洪水般的倾轧下,民族品牌已所剩无几。可是,在也曾是洋货一统天下的微波炉行业,却崛起了永不言败的“格兰仕”,
Microwave ovens, no longer strangers to the people, it extraordinary speed into the homes of ordinary people. Although the production of microwave ovens in our country started relatively late, after a few years of market competition, the output surpassed that of Japan and won a “world champion.” Among them, there is a brand that makes people proud, it is the “Galanz”. The author placed a table full of hardships statistics table: foreign-funded enterprises have accounted for 60% of the Chinese car market share; 95% of mobile communication products is the foreigner's world; fax machines, cameras foreign goods market share up to 98%, 99% ... ... appliance industry in the flood of foreign investment, the national brand has been depleted. However, in the microwave oven industry, which used to be the world dominated by foreign goods, the “Galanz”