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近年来,中国对非投资大幅增长,越来越多的中国企业在非洲大陆投资兴业,他们为非洲的经济发展做出了很大贡献,但是也面临着很多的问题和挑战,一些企业的行为对于中国的国家形象造成了很不好的影响,也不利于中国在非洲的海外利益的保护,因此开展企业公共外交十分必要,我们应该将企业公共外交纳入到国家的公共外交体系中,以弥补政府主导的公共外交的不足,以此提升中国在非洲的国家形象。
In recent years, China has witnessed a substantial increase in its non-investment. More and more Chinese enterprises have invested and started their business in the African continent. They have made great contributions to Africa’s economic development. However, they also face many problems and challenges. Some enterprises’ behavior Which has a very bad influence on China’s national image and is not conducive to the protection of China’s overseas interests in Africa. Therefore, it is necessary to conduct public diplomacy among enterprises. We should include public diplomacy in the public diplomacy system in the country to make up Government-led public diplomacy in order to enhance China’s national image in Africa.