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科技的发展带动了生活形态的全面变革,智能设备,智能体验渗透到生活的方方面面,包括电视技术的革新。这几年OTT行业的飞速发展,使得智能大屏成为了新一届营销新宠。十年前我们还每天按时守在电视机前等待节目时,或许想象不到十年以后电视机的发展早已突破了单纯收看节目的范畴,有了更多交互式的体验与互动。大屏开始彰显出前所未有的魅力与价值,以其高清体验与海量内容,将大部分消费者拉回客厅,带来了客厅经济的二次飞跃。
The development of science and technology has led to a comprehensive revolution in lifestyles. The penetration of smart devices and intelligent experiences into all aspects of life, including the innovation of television technology, In recent years the rapid development of OTT industry, making smart big screen has become the new darling of marketing. Ten years ago, when we waited for the programs on time in front of the TV sets every day, perhaps we could imagine that after ten years the development of television sets had already broken the category of purely watching programs and had more interactive experiences and interactions. Big screen began to demonstrate unprecedented charm and value, with its high-definition experience and massive content, most consumers will be pulled back to the living room, bringing the living room a second economic leap.