一般人谈起奥运会,都惊讶于一点:并没有什么实物资产的国际奥委会,所有的价值都来自于那个简单的五环标志,盈利甚至在几亿到十几亿美元。在1984年的洛杉矶奥运会上,尤伯罗斯这个天才通过拍卖电视转播权,开启了奥 Most people talk about the Olympic Games, are surprised at one thing: there is no physical assets of the International Olympic Committee, all the value comes from the simple five-ring logo, even in the profits of hundreds of millions to billions of dollars. At the Los Angeles Olympics in 1984, Uberrose, the genius, turned on Austria by auctioning television rights