现代人,不管你愿意与否,似乎都无一例外地被广告的汪洋大海所包围。广告业在迅速发展,广告对人们的影响在日益扩大、加深,而人们对广告的普遍惊奇和激烈反感却在逐渐减弱。 然而,人们对广告的认识还是粗浅的、表面性的,突出的表现就是,仍然把广告仅仅视为单纯的经济行为。人们的这种模糊观念,严重影响着广告事业的进一步发展和广告理论的深入研究。 要纠正这种似是而非的观念,途径之一就是要 Modern people, irrespective of your willingness or not, seem to be surrounded by the sea of ​​advertisements without exception. The rapid development of the advertising industry, advertising on people’s influence on the growing, deepening, and people’s advertising on the general surprise and fierce resentment is gradually weakened. However, people’s understanding of advertising is still superficial, superficial, and the outstanding performance is that advertising is still regarded as purely economic activity. This kind of fuzzy concept of people has seriously affected the further development of the advertising business and in-depth study of advertising theory. One way to correct this plausible notion is to be