【摘 要】
：
传统的特色食品代表着历史和民族的记忆,食用传统食品对于人们来说不仅是口舌之快,更是一种民族精神文化的传承。随着时代变化和社会、经济的不断发展,蒙古族特色食品的销售
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传统的特色食品代表着历史和民族的记忆,食用传统食品对于人们来说不仅是口舌之快,更是一种民族精神文化的传承。随着时代变化和社会、经济的不断发展,蒙古族特色食品的销售市场不再局限于本民族地区,可以通过各种渠道销往各地,例如用网络、电商平台分销,进入其他城市货架售卖,甚至出口国外。文章通过对蒙古族特色食品趣味包装设计策略进行研究,将民族特色食品与现代趣味包装设计理念相结合,指出:特色食品包装设计不仅要展现蒙古族文化的魅力之处,还应满足当下消费者追求轻松、愉悦的心理需求,这就需要趣味包装来实现;要综合考虑各种因素
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