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改革开放以来,随着国外资本在华投资速度的加快,我国的产业安全问题凸显,尤其是国内很多产业的龙头企业,在与外资合资、合作或者被外资兼并的同时,使原本在市场上占有优势地位的企业品牌逐渐淡出甚至在市场上消失。因此,有必要对外资对我国龙头企业控股乃至兼并过程中,对企业所拥有的品牌控制现象进行研究,提出防范外资对我国优势品牌控制的对策。
Since the reform and opening up, with the speeding up of investment in foreign capital in China, the problem of industrial safety in our country has become more prominent. In particular, leading enterprises in many industries in China have made their original occupation in the market while they are joint ventured with foreign capital or merged with foreign investors The dominance of the corporate brand faded even disappear in the market. Therefore, it is necessary to study the brand control phenomenon owned by the enterprises in the process of the holding and merger of foreign capital to the leading enterprises in our country, and put forward the countermeasures to prevent foreign capital from controlling our dominant brands.