论文部分内容阅读
编者按在品牌急需与消费者做创新型沟通的当下,有温度的、接地气的形象化沟通变得越来越重要,卡通在现代社会中的影响力不容小觑,不仅卡通形象本身拥有各种年龄层的喜好者,其相关的衍生商品或是品牌也有着不可估量的消费群体。金鹰卡通卫视在4月份重磅推出的中国首档真人偶综艺秀《人偶总动员》的节目中,为冠名商哈药三精,合作品牌:思念食品、澳优能力多、方特旅游度假区均量身打造了符合品牌气质的卡通形象。优秀的卡通形象,会对消费者有着极大的吸引力和自身巨大的应用价值。
Editor Press In the immediate needs of the brand and consumers to do innovative communication of the moment, the temperature, the earth’s gas visual communication has become more and more important, cartoon in the influence of modern society should not be underestimated, not only the cartoon image itself has Kinds of age preferences, its related derivative products or brands also have immeasurable consumer groups. Golden Eagle Cartoon TV in April launched a heavyweight China’s first livelihood variety show, “Doll Story” program, as the title providers Harbin Pharmaceutical Sanjing, co-brand: miss food, better Australian capacity, special travel holiday District are tailored to meet the brand temperament of the cartoon image. Excellent cartoon image, consumers will have a great attraction and their huge application value.