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【目的】为学术期刊的邮件推送提供参考,给出提高打开率和点击率的方法建议。【方法】根据2014—2016年《中国激光》杂志社邮件推送的经验,从内容、美观性、对象、频率、题目五个方面总结了提高打开率和点击率的策略。【结果】内容设计与推送对象等因素对提高推送邮件的打开率和点击率有明显作用。【结论】主题多样、版式美观、收件人相关、发送频率恰当、题目中肯是提高邮件推送打开率和点击率的重要因素,也是实现邮件推送作用的有效保证。学术期刊论文推送工作中,应当不断探索以提升邮件推送效果。
【Objective】 To provide a reference for academic journals mailing, and to propose ways to improve the opening rate and click rate. 【Method】 According to the experience of mailing in “China Laser” from 2014-2016, this paper summarizes the tactics to improve the opening rate and click rate from five aspects of content, aesthetics, object, frequency and topic. 【Result】 Factors such as content design and object push have a significant effect on improving the opening rate and click rate of push mail. 【Conclusion】 There are many topics, beautiful layouts, relevant recipients and proper sending frequency. The topics are pertinent to improve the opening rate and click-through rate of emails, and also an effective guarantee for the push of emails. In the work of pushing academic journals essay, we should continue to explore to promote e-mail push effect.