红色旅游正成为国内旅游市场关注的热点。然而,红色旅游市场不应局限在国内,应大力开拓红色旅游国际市场。文章在分析了开拓红色旅游国际市场的可能性和必要性的基础上,指出了现阶段红色旅游国际市场不成熟的原因,提出应抓住奥运机遇,开拓红色旅游区国际市场的对策。 Red tourism is becoming a hot spot in the domestic tourism market. However, the red tourism market should not be confined to the domestic market should vigorously develop the red tourism. Based on the analysis of the possibility and necessity of opening up the international market of red tourism, the article points out the reasons for the immatureness of the international market of red tourism at this stage and puts forward some countermeasures to seize the opportunity of the Olympic Games and open up the international market of the red tourist zone.