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目前,商务活动逐渐趋向于全球化的发展,而作为世界应用最广的语言———英语,它与商务的相互交叉与融合促进了商务英语学科的发展。本文基于帕尔默文化语言学图式理论,对商务英语教学跨文化意识的培养策略做出了简要的探讨。分析得出:在商务英语教学跨文化意识的培养过程中,要明确跨文化的内涵,根据实际商务情景构建英语认知图式体系,完善商务英语教学模式。
At present, business activities tend to be globalized. As the most widely used language in the world --- English, its interaction with business promotes the development of Business English. Based on Palmer’s theory of cultural linguistic schemata, this essay briefly discusses the cultivation strategies of cross-cultural awareness in business English teaching. The analysis shows that in the process of cultivating cross-cultural awareness in Business English teaching, it is necessary to clarify the connotation of cross-culture, construct a schema of English cognitive schema based on actual business scenarios, and improve the business English teaching model.