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近些年来,广告已经成为人们日常生活当中越来越重要的部分。本文是以韩礼德系统功能语法的理论为基础,从人称系统角度来研究广告语中的人际意义,从而了解广告如何运用语言的人际功能引导读者以实现其广告的商业目的。
In recent years, advertising has become an increasingly important part of people’s daily lives. Based on the theory of Halliday’s system functional grammar, this dissertation studies the interpersonal meaning of advertising language from the perspective of personal system, so as to understand how the advertising uses the interpersonal function of language to guide readers to realize the commercial purpose of advertising.