创意是对品牌核心价值的翻译,就是把你希望传达给客户的信息,用最容易理解、最容易传播的方式呈现出来。看过了那么多的广告和软文,个人认为做营销最容易犯的一个致命错误就是—八分传播、二分策划。与过去相比,今天的营销花在创意方面的时间更多了,因为越来越多的企业开始进行内容营销。然而,这并不代表大家更重视策划了,随着传播难 Creativity is a translation of the core values ​​of a brand by presenting the messages you want to convey to your customers in the most easy to understand and easiest way to spread. Read so many ads and soft paper, personally think that marketing is the most likely to make a fatal mistake is - eight points spread, two planning. Today’s marketing spends more time on the creative side than in the past, as more and more businesses are starting to do content marketing. However, this does not mean that everyone pays more attention to planning. With the spread of difficulties,