日趋激烈的竞争环境要求企业以长远发展的视角制定公司财务战略。财务战略的概念涉及战略、企业战略、财务管理等,西方通常将财务战略论述为财务决策时要引入战备性思维,或考虑战略因素的影响。本文作者通过对财务战略的分析阐述、分析与读者共同探讨金融危机下的企业财务战略。 Increasingly competitive environment requires enterprises to develop the company’s financial strategy with long-term development perspective. The concept of financial strategy involves strategy, enterprise strategy, financial management, etc. In the West, the financial strategy is usually discussed as financial decision-making to introduce the concept of combat readiness, or consider the impact of strategic factors. Through the analysis of financial strategy, the author analyzes and discusses with readers the corporate financial strategy under the financial crisis.