通过数字化交互设计,连云港市旅游业可以更充分地将本地历史文化产品化,从而获得更高效的管理和更多的收益。此举一方面提升了城市自身的文化魅力,另一方面又能带动旅游产品制作生产的升级,并增强景点实体营销的实效性。 Through digital interaction design, the tourism industry in Lianyungang can fully localize local history and culture to achieve more efficient management and more benefits. On the one hand, it enhances the city’s own cultural charm, on the other hand, it can also promote the upgrading of production and production of tourism products and enhance the effectiveness of physical marketing of scenic spots.