加入世界贸易组织意味着我国目前的竞争格局发生了变化。我国企业要在新的竞争格局中处于优势,就必须调整传统的管理模式。在这一过程中,无形资产管理问题则显得尤为重要。针对我国目前无形资产管理的现状,笔者认为,企业应从权益管理、评估管理和营运管理这三个环节加强无形资? Joining the World Trade Organization means that the current competitive landscape in our country has changed. To take advantage of the new competition pattern, Chinese enterprises must adjust the traditional management mode. In this process, the issue of intangible asset management is particularly important. In view of the current status of intangible assets management in our country, the author believes that enterprises should strengthen intangible assets from the three aspects of rights management, evaluation management and operation management.