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随着现代社会互联网技术的不断创新和发展,引领我们进入了微时代。快捷方便的网络潜移默化地改变着人们的生活方式,但与此同时也对传统的广播媒体发起了巨大冲击。在这种冲击下广播应当与新媒体进行适当的融合,使其更适合于当代社会的快速发展。由此,“广播类APP”与“微电台”这两种广播电台的新形式随之而生,在其基础上广播的革新发展还有很大的提升空间,不但要从方式上开拓创新,也要从内容上刷新历史,将信息资源整合。本论文通过对微时代下广播革新发展的困境进行剖析,找寻突破点,在其基础上提出广播革新发展的建议,对广播业永葆顽强的生命力和彰显其自身魅力具有重要的意义。
With the continuous innovation and development of Internet technology in modern society, we have led us into a micro era. A quick and easy network subtly changes people’s way of life, but at the same time it has also had a huge impact on the traditional broadcast media. Under this impact, broadcasting should be appropriately integrated with the new media to make it more suitable for the rapid development of contemporary society. As a result, the new forms of “broadcasting APPs” and “micro-stations” are followed. There is still much room for improvement in the development of broadcasting on the basis of this, not only from the mode On the pioneering and innovative, but also refresh the content from the history, the integration of information resources. This dissertation analyzes the predicament of broadcasting innovation and development under the micro era and finds breakthrough points. Based on this, it puts forward the suggestions of broadcasting innovation and development, which is of great significance for the radio industry to maintain its tenacious vitality and manifest its own charm.