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《酒世界》:这款酒从口感上有哪些不同的风格?在中国的推广销售策略是什么?Michel Négrier:这款酒是以梅洛为主,在口感上柔和轻盈,结构扎实饱满,甜美的果香适合中国人的喜好,也非常符合中国餐的搭配。对于销售策略,我们是将全部的配额给ASC,今年是8000箱的产量,其他国家想要这款酒也是必须得从中国才能拿到,也希望ASC能够通过自己的渠道把这款酒市场在更广阔的范围铺开,无论通过在餐厅、酒店、专卖店以及网络等多种不同的渠道,但最重要的还是寻找到这款酒的最合适的消费群体,也是我们本次推广这款酒独特的销售模式。
“Wine World”: What is the different style of this wine from the taste? What is the marketing strategy in China? Michel Négrier: This wine is Merlot-based, soft and light in the mouth, solid structure full, sweet The fruity aroma of Chinese people, but also very much in line with the Chinese meal. For the sales strategy, we will be the full quotas to the ASC, this year is the output of 8,000 boxes, other countries want this wine also must be obtained from China, but also hope that ASC can through its own channels to the wine market in The broader scope of the spread, whether through restaurants, hotels, specialty stores and the network, and many different channels, but the most important thing is to find the most suitable consumer of this wine, but also our promotion of this wine Unique sales model.