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时代的发展促使人们的观念发生变化,传统单一性的交流方式已经不能适应时代发展的需求,为了实现人们交流方式的多样化选择,不断迎合人们的需要,微博、QQ、微信等应运而生,标志着新媒体时代的来临。新媒体时代的到来对人们思想意识方面造成了巨大冲击,大学生作为接受高等教育的重要群体,对社会的发展具有十分重要的作用,因此需要特别注重大学生的思想政治教育,借助新媒体来不断加强大学生思政教育。与传统媒体相比,新媒体的特点在信息传播方面具有泛化性新媒体在信息的传播方面具有泛化性的
The development of the times has led to changes in people’s attitudes. The traditional means of communication of unity has been unable to meet the needs of the development of the times. In order to meet people’s diverse needs in order to meet the needs of the people, weibo, QQ, WeChat, etc. came into being , Marking the advent of the new media age. The advent of the new media era has caused a tremendous impact on people’s ideology. As an important group to receive higher education, college students play an important role in the development of society. Therefore, it is necessary to pay special attention to the ideological and political education of college students and to continuously strengthen them with new media College students’ ideological and political education. Compared with the traditional media, the characteristics of the new media are generalized in the dissemination of information New media has the generalization of the dissemination of information