随着经济的持续发展,河南现有的乡村旅游产品,已经不能满足旅游者多样化、深层次的旅游需求。将乡村旅游与文化创意产业融合发展,是河南乡村旅游转型升级的必然道路。本文对乡村旅游和文化创意产业的概念进行了解析,探究了河南发展乡村创意旅游文化产业的可行性,并提出产业融合的过程中应该注意的三大要素,希望可以对河南乡村旅游业的转型升级做出一定的贡献。 With the sustained economic development, the existing rural tourism products in Henan can no longer meet the diversified and deep-seated tourist needs of tourists. The integration of rural tourism and cultural and creative industries, is the inevitable road of rural tourism in Henan transformation and upgrading. This paper analyzes the concept of rural tourism and cultural and creative industries, explores the feasibility of developing rural creative tourism and cultural industries in Henan, and puts forward three major elements that should be noticed in the process of industrial integration, hoping to transform rural tourism in Henan Upgrade to make a certain contribution.